About Monique Buchanan
I love personal stories and experiential marketing
After having worked for over fifteen years in jobs where the focus was heavily on communication, I still didn’t consider myself to be “in marketing.”
In fact, I didn’t like to be associated with anything that involved marketing… until I started my own business. That’s when I realized that it doesn’t have to feel like marketing.
It came to me when I was talking to my business coach. He said, you don’t want to TELL your clients what working with you is like, you want them to FEEL what working with you is like. You want to give them a TASTE. That’s how they will decide.
That advice stuck with me, because what I realize now is that when there is engagement and an emotional connection, you don’t have to do any fancy marketing.
Not only that, but in order to share what you do with your potential clients, all you have to do is BE YOURSELF! If your way of doing things resonates, you have won yourself a client. If not, they were never going to be yours anyway.
Now I do more of what I love doing as a writer. I help business owners to move away from the old marketing-gimmicks and instead encourage them to engage in self-expression by sharing personal stories, thoughts and ideas — while providing enormous value.
You have the words and stories inside you, but it often helps to have someone who can put them together and craft your message. That’s where I come in.
“If you’re always trying to be normal, you will never know how amazing you can be.”
~ Maya Angelou
I speak fluent Dutch.
I’m writing a 3-part book series on my French-Canadian family’s history.
I live with four cats.
Write and publish a novel.
I want to own a property where I can host writer retreats.